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1

INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions

Madhavaram, Sreedhar, Badrinarayanan, Vishag, McDonald, Robert E.

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 144 KB

english, 2005

2

The explanatory foundations of relationship marketing theory

Kleinaltenkamp, Michael, Hunt, Shelby D., Arnett, Dennis B., Madhavaram, Sreedhar

Journal:

Journal of Business & Industrial Marketing

Year:

2006

Language:

english

File:

PDF, 417 KB

english, 2006

3

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

Sreedhar Madhavaram, Shelby D. Hunt

Journal:

Journal of the Academy of Marketing Science

Year:

2008

Language:

english

File:

PDF, 268 KB

english, 2008

4

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

Badrinarayanan, Vishag, Becerra, Enrique P., Kim, Chung-Hyun, Madhavaram, Sreedhar

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 429 KB

english, 2012

5

Integrated Marketing Communication (IMC) || Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions

Sreedhar Madhavaram, Vishag Badrinarayanan and Robert E. McDonald

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 2.12 MB

english, 2005

6

Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

Badrinarayanan, Vishag, Becerra, Enrique P., Madhavaram, Sreedhar

Journal:

Journal of Retailing and Consumer Services

Year:

2014

Language:

english

File:

PDF, 458 KB

english, 2014

7

Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators

Badrinarayanan, Vishag, Ramachandran, Indu, Madhavaram, Sreedhar

Journal:

Journal of Personal Selling and Sales Management

Year:

2018

Language:

english

File:

PDF, 428 KB

english, 2018

8

Coopetitive innovation alliance performance: Alliance competence, allianceâs market orientation, and relational governance

Bicen, Pelin, Hunt, Shelby D., Madhavaram, Sreedhar

Journal:

Journal of Business Research

Year:

2021

File:

PDF, 731 KB

2021

9

Global Virtual Sales Teams (GVSTs): A Conceptual Framework of the Influence of Intellectual and Social Capital on Effectiveness

Badrinarayanan, Vishag, Madhavaram, Sreedhar, Granot, Elad

Journal:

Journal of Personal Selling and Sales Management

Year:

2011

Language:

english

File:

PDF, 292 KB

english, 2011

10

Workplace Spirituality and the Selling Organization: A Conceptual Framework and Research Propositions

Badrinarayanan, Vishag, Madhavaram, Sreedhar

Journal:

Journal of Personal Selling and Sales Management

Year:

2008

Language:

english

File:

PDF, 200 KB

english, 2008

11

Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy

Hunt, Shelby D., Madhavaram, Sreedhar

Journal:

Industrial Marketing Management

Year:

2019

Language:

english

File:

PDF, 482 KB

english, 2019

12

SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC

Shah, Purvi, Laverie, Debra A., Madhavaram, Sreedhar

Journal:

Marketing Education Review

Year:

2020

File:

PDF, 849 KB

2020

13

The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Sreedhar Madhavaram, Radha Appan

Journal:

Psychology and Marketing

Year:

2010

Language:

english

File:

PDF, 90 KB

english, 2010

14

Research on Smart Shopper Feelings: An Extension

Bicen, Pelin, Madhavaram, Sreedhar

Journal:

The Journal of Marketing Theory and Practice

Year:

2013

Language:

english

File:

PDF, 204 KB

english, 2013

15

Workplace Spirituality and the Selling Organization: A Conceptual Framework and Research Propositions

Vishag Badrinarayanan and Sreedhar Madhavaram

Journal:

Journal of Personal Selling and Sales Management

Year:

2008

Language:

english

File:

PDF, 2.05 MB

english, 2008

16

[IEEE 2020 IEEE International Solid- State Circuits Conference - (ISSCC) - San Francisco, CA, USA (2020.2.16-2020.2.20)] 2020 IEEE International Solid- State Circuits Conference - (ISSCC) - 2.5 A 7nm FinFET 2.5GHz/2.0GHz Dual-Gear Octa-Core CPU Subsystem with Power/Performance Enhancements for a Fully Integrated 5G Smartphone SoC

Mair, Hugh, Wang, Ericbill, Nayak, Ashish, Lagerquist, Rolf, Chou, Loda, Gammie, Gordon, Chen, Hsinchen, Yong, Lee-Kee, Rahman, Manzur, Wiedemeier, Jenny, Madhavaram, Ramu, Chiou, Alex, Li, Blundt, Li

Year:

2020

File:

PDF, 616 KB

2020

17

Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice

Sreedhar Madhavaram, Robert E. McDonald

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 460 KB

english, 2010

18

Reactions of acetone on the surfaces of the oxides of uranium

Journal:

Journal of Vacuum Science & Technology A Vacuum Surfaces and Films

Year:

1997

Language:

english

File:

PDF, 432 KB

english, 1997

19

The appropriateness of different modes of strategy from a product-market perspective

Chowdhury, Tilottama G., Madhavaram, Sreedhar, Ratneshwar, S., Standifer, Rhetta

Journal:

Journal of Strategic Marketing

Year:

2014

Language:

english

File:

PDF, 239 KB

english, 2014

20

Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition

Brashear, Thomas, Hunt, Shelby D., Madhavaram, Sreedhar

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 295 KB

english, 2012

21

Developing a Learning Orientation: The Role of Team-Based Active Learning

Laverie, Debra A., Madhavaram, Sreedhar, McDonald, Robert E.

Journal:

Marketing Education Review

Year:

2008

Language:

english

File:

PDF, 2.17 MB

english, 2008

22

Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital

Madhavaram, Sreedhar, Hunt, Shelby D.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 755 KB

english, 2017

23

Fantasy from a bottle

Madhavaram, H., Woollard, G., Kyle, C.

Journal:

Year:

2019

Language:

english

File:

PDF, 41 KB

english, 2019

24

DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS

Shah, Purvi, Madhavaram, Sreedhar, Laverie, Debra A.

Journal:

Marketing Education Review

Year:

2019

Language:

english

File:

PDF, 945 KB

english, 2019

25

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

Choi, Jungsil, Madhavaram, Sreedhar R., Park, Hyun Young

Journal:

Journal of Retailing

Year:

2019

File:

PDF, 1.13 MB

2019

26

Systematic review of prediction models for gestational hypertension and preeclampsia

Antwi, Edward, Amoakoh-Coleman, Mary, Vieira, Dorice L., Madhavaram, Shreya, Koram, Kwadwo A., Grobbee, Diederick E., Agyepong, Irene A., Klipstein-Grobusch, Kerstin, Petry, Clive J.

Journal:

Year:

2020

File:

PDF, 1.66 MB

2020

27

ChemInform Abstract: Synthesis of (.+-.) Travoprost and Its Analogues.

Harikrishna Mudduluru, Rama M. Hindupur, Pramod K. Dubey, Shankar Madhavaram, Lakshmikumar Tatini, Gottumukkala V. Subbaraju

Journal:

Year:

2011

File:

PDF, 37 KB

2011

28

Integrating heterogeneous distributed database system

Mahendar Madhavaram, Dia L. Ali, Ming Zhou

Journal:

Computers & Industrial Engineering

Year:

1996

Language:

english

File:

PDF, 327 KB

english, 1996

29

Utilization of a detection level of 25 ng/mL for cannabinoids in urine using a CEDIA® THCPLUS immunoassay: Application of this cut-off to urines of school children

Hima Madhavaram, Ronald A.F. Couch

Journal:

Forensic Science International

Year:

2010

Language:

english

File:

PDF, 135 KB

english, 2010

30

Acetaldehyde reactions over the uranium oxide system

H. Madhavaram, H. Idriss

Journal:

Journal of Catalysis

Year:

2004

Language:

english

File:

PDF, 505 KB

english, 2004

31

Evidence of furan formation from acetaldehyde over β-UO3

H. Madhavaram, H. Idriss

Journal:

Catalysis Today

Year:

2000

Language:

english

File:

PDF, 157 KB

english, 2000

32

Intelligence Testing and its Implications for Disability Evaluation in Individuals with Mental Retardation

Thomas Kishore Madhavaram

Journal:

Psychological Studies

Year:

2011

Language:

english

File:

PDF, 152 KB

english, 2011

33

Measurement of serum lamotrigine by high performance liquid chromatography using a phenyltriazine as internal standard

H. Madhavaram, G. A. Woollard, R. A. F. Couch

Journal:

Drug Testing and Analysis

Year:

2012

Language:

english

File:

PDF, 167 KB

english, 2012

34

Phenazepam and cannabinomimetics sold as herbal highs in New Zealand

R. A. F. Couch, H. Madhavaram

Journal:

Drug Testing and Analysis

Year:

2012

Language:

english

File:

PDF, 266 KB

english, 2012

35

Evidence of Furan Formation from Ethanol over β-UO3

H. Madhavaram, H. Idriss

Journal:

Journal of Catalysis

Year:

1999

Language:

english

File:

PDF, 119 KB

english, 1999

36

Oxidation Reactions over RuO2: A Comparative Study of the Reactivity of the (110) Single Crystal and Polycrystalline Surfaces

H Madhavaram, H Idriss, S Wendt, Y.D Kim, M Knapp, H Over, J Aßmann, E Löffler, M Muhler

Journal:

Journal of Catalysis

Year:

2001

Language:

english

File:

PDF, 165 KB

english, 2001

37

Carbon Efficiency and the Surface Chemistry of the Actinides: Direct Formation of Furan from Acetylene over β-UO3

H. Madhavaram, H. Idriss

Journal:

Journal of Catalysis

Year:

2002

Language:

english

File:

PDF, 157 KB

english, 2002

38

Thermoelectric property of PbTe coating on copper and nickel

Ravinder Madhavaram, Jonathan Sander, Yong X. Gan, Cyril K. Masiulaniec

Journal:

Materials Chemistry and Physics

Year:

2009

Language:

english

File:

PDF, 1.79 MB

english, 2009

39

Synthesis of (±) Travoprost and its Analogs

Mudduluru, Harikrishna, M. Hindupur, Rama, K. Dubey, Pramod, Madhavaram, Shankar, Tatini, Lakshmikumar, V. Subbaraju, Gottumukkala

Journal:

Letters in Organic Chemistry

Year:

2011

Language:

english

File:

PDF, 341 KB

english, 2011

40

Using CFD To Understand How Flow Patterns Affect Retention of Cell-Sized Particles in a Tubular Bowl Centrifuge

Jain, Mayur, Paranandi, MadhavaRam, Roush, David, Göklen, Kent, Kelly, William J.

Journal:

Industrial & Engineering Chemistry Research

Year:

2005

Language:

english

File:

PDF, 444 KB

english, 2005

41

Relationship marketing strategy: an operant resource perspective

Prof. Thomas Brashear-Alejandro, Dr, Assistant, Madhavaram, Sreedhar, Granot, Elad, Badrinarayanan, Vishag

Journal:

Journal of Business & Industrial Marketing

Year:

2014

Language:

english

File:

PDF, 255 KB

english, 2014

42

Knowledge needs of firms: the know-x framework for marketing strategy

Madhavaram, Sreedhar, Gross, Andrew C., Appan, Radha

Journal:

Year:

2014

Language:

english

File:

PDF, 348 KB

english, 2014

43

Interference from Indian diet on the internal standard in a commercial method for the measurement of urinary metanephrines by high-performance liquid chromatography with electrochemical detection

Madhavaram, H., Woollard, G. A.

Journal:

Annals of Clinical Biochemistry

Year:

2014

Language:

english

File:

PDF, 379 KB

english, 2014

44

Developing Pedagogical Competence: Issues and Implications for Marketing Education

Madhavaram, S., Laverie, D. A.

Journal:

Journal of Marketing Education

Year:

2010

Language:

english

File:

PDF, 310 KB

english, 2010

45

Developing complex, business‐to‐business products: issues and implications

Madhavaram, Sreedhar, Appan, Radha

Journal:

Management Research Review

Year:

2010

Language:

english

File:

PDF, 240 KB

english, 2010

46

[IEEE 2015 IEEE International Conference on Electron Devices and Solid-State Circuits (EDSSC) - Singapore, Singapore (2015.6.1-2015.6.4)] 2015 IEEE International Conference on Electron Devices and Solid-State Circuits (EDSSC) - A new technique to enhance output power from solar PV array under different partial shaded conditions

Rakesh, Namani, Madhavaram, T. Venkata, Ajith, K., Naik, G. Rajendra, Reddy, P. Nagarjun

Year:

2015

File:

PDF, 141 KB

2015

47

From “virtuous” to “pragmatic” pursuit of social mission

McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar, Sullivan Mort, Gillian

Journal:

Management Research Review

Year:

2015

Language:

english

File:

PDF, 203 KB

english, 2015

48

For dynamic relationship marketing theory: a reply to Rese

Kleinaltenkamp, Michael, Hunt, Shelby D., Arnett, Dennis B., Madhavaram, Sreedhar

Journal:

Journal of Business & Industrial Marketing

Year:

2006

Language:

english

File:

PDF, 141 KB

english, 2006

49

Performance enhancement of partially shaded solar PV array using novel shade dispersion technique

Rakesh, Namani, Madhavaram, T. Venkata

Journal:

Frontiers in Energy

Year:

2016

Language:

english

File:

PDF, 1.19 MB

english, 2016

50

Multinational enterprise competition: grounding the eclectic paradigm of foreign production in resource‐advantage theory

Brashear, Thomas, Arnett, Dennis B., Madhavaram, Sreedhar

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 207 KB

english, 2012

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